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Graffiti for Public Awareness

With changing times & social narratives, while communication tools for public awareness are going through a paradigm shift, visual art as a tool to aware & inspire is emerging as a powerful medium to raise awareness through aesthetics. Taking cue from the global art movements that are informing, influencing & engaging people on diverse social & environmental causes, Team Nirmaan has started sketching out our Public Awareness Initiatives with a creative & colorful Street Art campaign.

© Nirmaan

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Graffiti for Public Awareness

With changing times & social narratives, while communication tools for public awareness are going through a paradigm shift, visual art as a tool to aware & inspire is emerging as a powerful medium to raise awareness through aesthetics. Taking cue from the global art movements that are informing, influencing & engaging people on diverse social & environmental causes, Team Nirmaan has started sketching out our Public Awareness Initiatives with a creative & colorful Street Art campaign. From pollution menace to protection of flora and fauna, global warming to plastic recycling- Nirmaan is seeking to build understanding & encourage change around the issues affecting society and world at large, while giving an artistic makeover to the city walls. As a first of this environmental awareness drive, an extensive & vibrant Graffiti Art at Loudon Street, Kolkata depicting climate issues of air pollution, deforestation and global warming was unveiled on World Earth Day 2022 to spread awareness on Saving Earth, while more such initiatives are in pipeline to appeal daily commuters, making our cities a more colorful & conscious place to live in.

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